If you’re currently launching a new venture, can you answer these questions?
- Who are my customers – can I detail the “persona” of my target users?
- What do I uniquely offer them that no one else does?
- How do I best reach them?
If you and your team have trouble answering, don’t despair. This September, we’re offering a practical, hands-on workshop series based on the ground-breaking book Disciplined Entrepreneurship, by Bill Aulet, Managing Director of the Martin Trust Center for MIT Entrepreneurship. As Bill says: “The single necessary and sufficient condition for a business is a paying customer.”
We’ll help you answer these questions, and many more, in a series of four three-hour workshops that highlight Bill’s step-by-step approach. The book’s core principles are brought to life by way of case examples, including stories of successful MIT alums here in Silicon Valley – many told by the entrepreneurs themselves.
In the spirit of MIT’s motto, “Mens et Manus”, this program will feature much more interaction than lecture. You’ll talk about your own experiences wrestling with the questions above and engage in lively discussions with fellow MIT entrepreneurs about their startup journeys.
To learn more about Disciplined Entrepreneurship workshop and future course schedule, contact firstname.lastname@example.org.
Entrepreneurship is both a mind-set and a skill set. As Bill says in his Sloan classes: “Successful Entrepreneurship = Spirit of a Pirate + Skills of a Navy Seal”. If you have the spirit, we can teach you the skills!